Website Imagery - What Do You Need to Consider?

A picture is worth a thousand words. The accuracy of that popular saying could be disputed but there is little doubt that when someone first visits a website and lands on the homepage, the images displayed are one of the first things which they notice and on which they judge the website, both at a conscious and subconscious level.

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Using video to engage candidates – we discuss why this is such an important tool

If you work in recruitment you’ll know how important it is to be able to demonstrate to candidates what it is about your workplace that makes it so special. Despite overwhelming evidence that candidates are more likely to engage with visual content than the written word, a surprising number of careers websites still rely almost exclusively on written text to get this message across.

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What makes a really good recruitment website? 10 Tips to help you.

Something I have been asked over the last 20+ years is ‘What makes a really good recruitment website?’ Well the good news is that it really is quite simple and it’s not rocket science. Following a few key points will result in your website reflecting you in a positive light, whilst communicating your values, personality and culture. The end result is you’ll drive key candidates to your organisation which will save you a small fortune in fees.

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Considering the candidate experience

A recent study by assessment specialist Talent Q has found that many graduates felt disappointed with their recruitment experiences. Of 500 graduates questioned who had applied for jobs while at university or shortly after graduating, only 45% were satisfied.

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Genius Seminar - Social Media for Recruitment

On Thursday, we hosted two very interesting round-table sessions exploring the world of social media recruitment. With a select number of clients including recruitment and search consultants, and those representing sectors including IT and law, we explored the increasingly significant role of social media across our professional and personal lives.

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Where are all the engineers?

It has been widely reported that there is a shortage of engineers in the UK. The Royal Academy of Engineering’s 2012 study, Jobs and growth: the importance of engineering skills to the economy, found that the UK will need 100,000 new graduates in science, technology, engineering and mathematics (STEM) subjects every year until 2020 just to maintain current employment numbers.

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What do I need to think about when writing a recruitment ad?

We work with a lot of recruitment consultancy clients who write ads for their clients and here at Genius House we often discuss what makes a good recruitment ad. Although there are various opinions on this, there are some general points on which we all agree and we thought it might be useful to share these.

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