Wednesday August 12, 2015
Periscope and Meerkat are live streaming apps – a way to see and share what’s going on around the World, in real time. Users can film whatever is going on around them on their mobile phone, and stream it to other users to watch. Seemples!
Whilst the idea is certainly not new and there are alternative apps that allow you to live stream videos, Periscope and Meerkat are the leading contenders in this new way of sharing your world with the World! Meerkat came first, swiftly followed by Periscope which was acquired by Twitter in March, 2015.
At first glance, there doesn’t seem to be much difference between the two in terms of interaction between users. Both apps let you interact with any streams you watch (by commenting and ‘liking’) in real time, and both let you retweet. Where it changes, is that whereas Meerkat will automatically notify your Twitter followers that you’re live and public, Periscope gives you options. You choose whether to send your video out live and you choose who sees it! But perhaps the biggest edge that Periscope has over Meerkat is that videos are automatically saved for 24hrs after you stop recording, allowing anyone who clicks on the Twitter link to see it!
So how can these apps and live streaming in general, be used for recruitment?
We know that video’s popularity as a source of information is only growing, reaching wider audiences on a broad scale which is great for employers wanting to target a larger more diverse candidate base. Apps like Periscope and Meerkat take it a step further, allowing you the chance to show what it’s really like to work for you, with no sugar coating, and also to get instant feedback from potential candidates. Here are some ideas on how to use them:
- Sell your company culture. What better way to get across what it’s like to work for you than a live show! With candidates becoming increasingly concerned with cultural fit, this is a great way to show them why your company may be right for them. Think team building exercises/company days out.
- ‘Day in the Life’ videos – show potential candidates the things they’ll be doing in real time!
- Q&A sessions, perhaps related to specific job roles, or concentrating on the company in general.
- Announcement of current vacancies.
Whist still a relatively new concept, one company already marketing this way is Boots UK. They have been using Meerkat for chats with Heads of Departments, a tour across their office campus and a Question Time with a panel of recruiters which attracted over a hundred viewers for more than 30 minutes!
Meerkat and Periscope are still really new but have great potential – why not give them a go and see what you think?!