Friday November 29, 2013
What is an infographic?
To put it simply, an infographic is a visual representation of information or data presented as a chart or diagram. Infographics are generally used to present complex information quickly and clearly and it is thought they can improve cognition by using graphics to enhance the human visual system’s ability to see patterns and trends.
Infographics aren’t new, but what has changed recently is the growing number of easy-to-use and free tools which allow users to create their own infographics. Social media networks also allow for infographics to be used, enabling people to share a visual message very succinctly and quickly to their followers.
Why use infographics?
We now know that 92 percent of companies use platforms like Twitter, LinkedIn, and Facebook for recruitment. So we know these are key channels to use as part of any recruitment campaign. What is also key is how you get your message across to an audience who are used to absorbing information quickly and on the go, and who don’t always have time to trawl through lengthy text. This is where the infographic can come into play. A well designed infographic can help you make a complicated subject matter much simpler, or turn an otherwise boring subject into something which is engaging and fun to look at.
To get an idea of their popularity, the hashtag #infographic was tweeted 56,765 times in March 2012 and at its peak 3,365 times in a span of 24 hours. High quality infographics are actually 30 times more likely to be read than text articles (according to website customermagnetism.com).
There is also the opportunity for your infographic to go viral, this is actually much more likely to happen than a piece of text being spread around.
How to use infographics for recruitment
Thames Valley Police used an infographic to promote their Trainee Police Enquiry Centre Operator roles and the image was posted on various web channels. Using pictures and text, the infographic showed the time a Trainee is likely to spend on various tasks each day and the essential and desired skills for the role. Everything you would want to know about the role quickly and simply and without lots of boring text to trawl through.
This visual representation of the role also meant users could engage with the police, with each other and were able to share the image quickly and easily with friends. The Thames Valley Police has 17,566 people liking its facebook page. So not only did this infographic reach those people, it also had massive potential to be shared and for the image to go viral.
Another clever use of infographics can be seen in Pizza Hut’s campaign to recruit Delivery Drivers. The infographic below is a snippet of a job advertisement shown on Pizza Hut’s Pinterest boards. Keeping words to a minimum, it allows the images to do the talking and is a great way of grabbing the attention of potential candidates.
Other recruiters using infographics...
A good infographic can spread quickly on the Internet, giving other bloggers and writers something to talk about, and the creator backlinks and exposure.
When planning any recruitment campaign, it is important to remember that most of us tend to have shorter and shorter attention spans, for which (unsurprisingly) looking at a captivating image is preferable to reading large amounts of text. We are constantly exposed to information overload via our computers, tablets, and smartphones. The key is no longer to get the information out there, but to get attention for it.