Thursday November 1, 2012
The team are feeling very proud right now after celebrating our first big awards win: best 'Professional Sector Recruitment Advertisement' for TLT LLP at the Recruitment Business Awards (RBA) 2012.
TLT are an award-winning commercial law firm focused on delivering legal services in a fresh and innovative way. The ad was praised by the RBA for having a strong idea which met the brief and was extremely successful. And yes, we're aware it's something of a cliché, but are going to say it anyway: whilst we always appreciate recognition of our creative mettle, the thing we're most proud of with this ad is its effectiveness.
For law firms, the critical role of Partner Designate is a notoriously difficult one to fill and after six months' of unsuccessful search activity, one thing was clear: the target audience is one somewhat resistant to moving. So, following just one insertion in The Lawyer, TLT were delighted with the positive response to their employer proposition and impressed by the number of high quality candidates, from whom they eventually chose an excellent candidate from a rival firm.