Sometimes it feels like the whole world is online. We now use the internet every day – at home, at work, on our phones, TVs and tablets. In fact, if you don't have a digital presence in your communications strategy, the chances are your message will sink without trace. Websites, apps, email, video channels and social media can all be used to great effect. The internet is the perfect host for your brand – it can sit within your main website, or stand alone. Importantly, though, you need to speak to people who specialise in digital, or you won't get the measurable results you're looking for. And guess what, when it comes to online marketing, branding and advertising, at Genius we really know our stuff.