Genius Employer Branding
We know what employer branding is. It's complex.
The myriad processes that create a company's reputation bear so little relationship to the 'Employer Branding Models' so beloved of advertising agencies, we're embarrassed that some parts of our industry still place such faith in them.
We don't do ugly duckling to swan transformations in six easy steps. We can't promise to throw a harness around your company's employer reputation and steer it where you'd like it to go.
But we will use common sense and research to identify specific points of reputational vulnerability and come up with ways it can be nudged in the right direction. That could be anything from tightening up the consistency of messaging to leveraging your network of alumni.
Whatever the answer is, it won't come dressed up in nonsensical marketing jargon. Nine times out of ten, these are practical problems and they respond to practical solutions.