The humble ad. At first glance, such a simple thing. Something anyone can knock up in a lunch hour. Or is it? Advertising has come a long way since the days of a handwritten card in the newsagent's window. Now it's about message, about creative, about platform, about response. There's more to it than regurgitating the facts. Often, advertising starts with a concept, goes through design and copywriting, and is disseminated in many forms – online, print, outdoor, viral, radio, TV, giveaways, brochures, pop up stands – you name it, we can use it.
At Genius, we have a team of true experts who can work on creating marketing with impact. Our creative team of designers and copywriters work specifically in branding and marketing, and are skilled at putting together campaigns that are not just successful, but award winning too. And our account handlers will look after you every step of the way, from brief to fulfilment.
Of course, sometimes it's still a good option to take a simple approach, and we can do that too. Great ads don't need to be all singing, all dancing. But perfect copy, and perfect ad placement are essential in getting the right response, and a real return on investment.