Welcome to Genius
It's a cliché. Large agencies make a virtue of their scale and small agencies emphasise their friendly intimacy.
So in the best traditions of small ad agencies everywhere, we'd like to extend a warm, fuzzy welcome to Genius.
In our world, small really is beautiful. If for no other reason than it just feels better to do business with people rather than corporations. Trust your instincts on this.
All those advertising agencies for whom cocky, intrusive, know better and salesy is seen as the very acme of the company persona might want to take a step back and remember that all things being equal, it's a lot easier to work well with people you like. And all things being unequal, it's still easier to work with people you like.